Recruiters at Black Colleges Break From Tradition

[WORKFAMchart]Katy Daugherty enrolled at Tennessee State University because of the school’s flexible daytime, evening and online classes and its new urban-studies program.

Once on campus at this historically black college, where more than 70% of the students are African-American, Ms. Daugherty, 29, who is white, became the minority.

“It was definitely different, having grown up and been in the majority, and all of a sudden you are in the minority,” she says.

In what has become a mutually beneficial relationship for schools and students, many of the nation’s 105 historically black colleges are increasingly wooing non-black students. The goals: to boost lagging enrollment and offset funding shortfalls.

Some black colleges are stepping up recruiting at mostly white or Hispanic high schools and community colleges. Delaware State University is bringing 100 Chinese students to its Dover campus this fall for cultural and language training. Other colleges are showcasing unique programs. Florida Memorial University in Miami Gardens promotes its chorale, which backed Queen Latifah in the 2010 Super Bowl, for example.

Even top-ranked black schools such as Howard University in Washington, D.C., and Spelman College in Atlanta, are recruiting more aggressively in the face of intensifying competition for top African-American students. Read more >>

Via Sue Shellenbarger, Wall Street Journal.

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